Is Non Disclosure and Anonymity Killing Your Portfolio?

I don’t know about you, but if you are a professional in the SEO world it is getting harder to ‘brag’ about our body of work.

Why? Well we have found that more and more companies are choosing to opt out of our portfolio in recent years. It’s not that they are ashamed of us you understand (well…at least, I don’t think so), it’s more a matter of privacy. After all, who wants the world to know the people behind the scenes who are working hard to make a site rank? If the whole world knew then there is always a danger that competitors might be more familiar with an individual SEO or SEO company’s modus operandi, thus endagering the business.

To be fair, it’s what I would advise anyway. After all, it might be possible to work out the level of service the company is paying for if a competitor started to piece the jigsaw together.

At the moment we have three major ecommerce sites all in very strongly fought markets that I would love to shout about but cannot. It drives me mad. It sounds so weak when you are talking to new clients and start with all the cloak and dagger stuff…”Ah yes we have this client who turns over £12 million per annum on the web….tell you their name? Uh er no, if I told you I’d have to kill you” does nothing for me, and far less, I am sure for our potential client’s confidence.

Thankfully there are a few who don’t mind us using their name when speaking confidentially to new clients, so…phew! We have stopped showing aportfolio online now though as it really doesn’t instill much confidence in isolation.

Perhaps we only have ourselve to blame for all this. After all there are many SEOs today who never ask their clients if they can splash the company logo all over their portfolio….oh well, back to the braglessnesslessness of it all….oh what the heck…we are the best seo company in the UK after all.  Just know this – we’re good and others think we’re good too ‘nuf said.